Rnli lifeboat4/6/2023 ![]() ![]() We provide surveys, design, manufacture and installation where required. The Royal National Lifeboat Institution is a charity that provides a 24-hour lifeboat search and rescue service, seasonal lifeguards, water safety education and initiatives, and flood rescue response. St Helier had its first RNLI station in 1884. Morgans Consult continue to work with the RNLI branding new and existing lifeboat stations and locations across the UK. Jersey has had a lifeboat since 1830, when a boat was kept near Harve des Pas, to the south east of St Helier. This project utilised all of our creative, production and project management skills and demonstrates our ability to deliver projects of great intricacy. Filey RNLI spokesman Robbie McKennan said volunteers came from all walks of life and were inspired to volunteer for many reasons: Filey had a lifeboat 20 years. The centre required a full interior fit out, model making with electrical pump operated games and fully interactive screens with custom digital games and ‘virtual’ tour guides involving onsite filming. As the main contractor Morgans Consult sourced and managed numerous trades to deliver the exciting project to much acclaim. Morgans Consult pitched the design concept to the RNLI and were awarded the full contract to design, develop, construct and install the centre. As well as educating people about their lifeguards, beach safety, flood rescue and international rescue capabilities. Using the tools that Google provides has enabled us to explore new ways of increasing exposure for our charity and the work of our volunteers.'Īs a non-profit that receives 92% of its income from donations, RNLI is able to continue saving lives at sea each and every day with a little added help from Google for Nonprofits tools that increase their exposure and resulting donations.RNLI, as part of a safety campaign and drive wanted to develop a unique Visitor Centre in South Wales to educate as many people about the dangers of the sea and coastal regions. They’re acting to ensure that online content is right for the audience, and that sites are driving the actions the organisation needs. At the RNLI, they’re not just looking at reports – they’re acting upon them. Since 2014, these statistics have fed into the first organisation-wide content strategy. The RNLI has long used Google Analytics to analyse traffic figures and user behavior. Through relevant content and efficient targeting, record numbers of visits and donations were achieved. Ten years later, when the RNLI was the focus of a major BBC documentary, Ad Grants was used to help make the most of this awareness-raising opportunity. Since 2005, the RNLI has been using Google Ads, and Ad Grants, to target new supporters – the right supporters at the right time. The RNLI YouTube channel receives an average of 75,000 views a month, and has 10,000 subscribers. Whether it’s a trawler being tossed about in a force 11 violent storm, or a shivering wet puppy being reunited with its owner, this prime shareable content also gets the nonprofit’s work in front of younger audiences. Dramatic real-life footage is posted on YouTube, showing existing supporters the difference they make. The charity runs more than 230 lifeboat stations around the UK and Ireland – and each lifeboat carries a camera that films all the rescue action. The RNLI uses Google’s tools to give existing supporters a great experience – and to attract potential new supporters. ![]() To keep an operation like this running, RNLI relies on the donations of their supporters – which means that building awareness of the organisation is crucial. They provide an 24-hour on-call lifeboat search and rescue service around the UK and Ireland, and a seasonal lifeguard service. ![]()
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